Data Conversations
Adverity’s first AI-powered feature on the platform and we want to make it sparkle.
CLIENT
Adverity Technologies Ltd
YEAR
2025
ROLE
In-house, Senior Designer
SERVICE
Art Direction, Illustration, Motion, Social Assets & Campaign Design
01 - OVERVIEW
Data Conversations is Adverity's first AI feature that lets marketers and data engineers explore their data using plain languages and help reduce their workload. I led the art direction for the launch campaign, defining the look and feel and creating all creative assets across illustration, social and motion including the main ad video.
02 - PROCESS
A feature built to perform across every channel.
The campaign needed to communicate this new AI feature in a way that felt simple and easy for marketers to relate to. I developed the visual language from scratch, creating a suite of illustrations and motion pieces that brought the concept of the feature to life. The main ad video achieved 200k+ views across paid channels, outperforming all existing campaigns in both reach and demos generated.
03 - CREDIT
A little shoutout to the people involved.
CMO
Harriet Durnford-Smith
HEAD OF CONTENT
Tom Rennells
DIRECTOR OF GROWTH
Irina Prevalova
MARKETING EXECUTIVE
Gemma Baek
NEXT PROJECT
Make Data Extraordinary
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