DMEXCO 2025
Curating and leading the design of Adverity's largest exhibition in its decade long history.
CLIENT
Adverity Technologies Ltd
YEAR
2025
ROLE
In-house, Senior Designer
SERVICE
Event Design, Presentation Builder, Motion Design & Marketing Assets
01 - OVERVIEW
From data to intelligent action.
For 2025, Adverity wanted a presence in Cologne that matched the scale of the conversation we were having. The work consisted of stand design and heavy association with our leading product launch of the time, Data Conversation. From the moss wall signage and floor layout through to the social countdown, masterclass presentation and print collateral that carried the message before, during and after the event. Following the success and lead generation of the 2025 booth, Adverity will be returning to DMEXCO in 2026.
02 - PROCESS
Built on the details.
The stand itself was built in close collaboration with an external booth design company, LIW.DESIGN, who engineered the structural skeleton, taking heavy inspiration from Adverity’s eco-friendly first approach. From there it was a joint effort to shape the look and feel, to represent Adverity as a whole. Merch, t-shirts and welcome packs were staged the night before the doors were opened, so the team could walk straight onto the floor ready to go. Everywhere a visitor may encounter, drink from or walk away with was branded consistently.
"Unbelievable. This is the nicest booth we've ever had."
CTO, ADVERITY
03 - CREDIT
A little shoutout to the people involved.
CMO
Harriet Durnford-Smith
PROJECT MANAGER
Holly Thomsons
HEAD OF CONTENT
Tom Rennells
MARKETING EXECUTIVE
Katie Walsh
BOOTH CREATION
LIW.DESIGN
Please note: These photographs are subject to copyright held by Adverity Technologies Ltd. All rights are reserved.
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